100 SMS limit Per Dat from 21st March

Starting March 21, mobile-phone users will be limited to sending a maximum of 100 messages (SMS) per day per SIM card or number.

The new rule, under the Telecom Commercial Communications Customer Preference Regulations, that was originally to have come into effect from February 27, applies to everyone — telemarketers as well as regular customers. With this, mobile-phone users cannot send more than 100 messages a day even if they are willing to pay extra for this privilege.

While this seems unfair to individual phone users, TRAI officials claim that the regulator was forced to take this extreme step because “there is no fool-proof way to separate the telemarketers and normal users, and the mechanism can be effective only if extended to all SIMs.”